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Ultrasuede® Collaborates with Subaru at SEMA

Troy, MI—November 12, 2009

Toray Ultrasuede (America), Inc. (TUA), collaborates with key partner Subaru of America, Inc., and supplier partners Harmon/Kardon, Recaro Seating, Specialized Vehicles, BFGoodrich Tires, Brembo, HRE Performance Wheels, and JAC Products for the introduction of the new Subaru “Legacy GTk” concept wagon at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas.

The unique partnership pulled together by Mr. Peter Tenn of Subaru, combines the luxury and durability of EcoDesign™ Ultrasuede® with the technology and craftsmanship of Harman sound systems, Recaro advanced seating design and the products of the other supplier partners, assembled with the unparalleled mastery of SVI bringing this together in a finished automobile, the new Subaru Legacy GTk.

The new Subaru Legacy GTk features a dramatic interior of Ultrasuede® in various applications including seating, overhead systems and IP gauge cover, merged with Harman audio systems and a cargo area encased in the hearty, but beautiful Ultrasuede®.

The new Subaru Legacy GTk, designed for the outdoor enthusiasts utilizes the latest recycling technology from Toray Industries, lives up to the eco-friendly expectations that Subaru has become accustomed to with its customers. This new technology uses post industrial waste from its own PET film operations. This internal recycling strategy allows Ultrasuede® EcoDesign™ products to achieve average reduction of both CO² emissions and energy consumption of greater than 80%.

TUA, a key supplier of luxury performance automotive interior furnishings, continues to develop new environmentally responsible products, using Toray technology, for the automotive market.

For more information, please contact:
Toray International America Inc.
Ultrasuede Department
Michigan Office
340 East Bigh Beaver Road, Suite 120
Troy, MI 48083
248-273-3474 (tel)
248-268-8900 (fax)
automotive@ultrasuede.com

About Subaru of America, Inc

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

 

 
   

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