Toray Ultrasuede (America), Inc. Introduces Expanded Riviera Line for Transportation Interiors

In response to recent color trends and fabric performance demands, Toray Ultrasuede (America), Inc. (TUA) today announced the re-launch of the brand's Riviera line. The ultra-microfiber fabric of choice for the marine, aviation and RV industries, Ultrasuede® has long lead the way when it comes to breakthroughs in interior décor and performance innovation. The fabric's exquisite texture coupled with abrasion-resistant technology ensures that Ultrasuede interiors will withstand the challenges of everyday living and recreation. A broader palette of color offerings will expand the Riviera collection to meet the ever-growing style needs of the upscale transportation industries.

The Riviera line, first introduced in 2001, now includes twenty-five shades. While the initial palette consisted primarily of neutrals, blues, and a traditional black, internal color development specialist Gilda Miqueli utilized the input of respected customers in the RV and yachting industries to pinpoint colors that compliment each sector's elegant aesthetics. The introduction of several organic greens and light and dark browns will deliver the line's signature performance benefits in a color range guaranteed to inspire diverse design possibilities.

Thinner and lighter than the brand's Ambiance fabric weight, the Riviera line boasts the same unmatched durability that distinguishes all Ultrasuede products. Extremely breathable and easy to clean, Riviera's luxurious feel makes the fabric ideal for wall coverings, headliners and trim applications.

"The tremendous popularity of Ultrasuede Riviera in the transportation sectors has inspired us to increase the line's color range," said Joe Ribas, transportation manager at TUA. "The new shades answer the style needs of marine, aviation and RV interiors, and allow these sectors to benefit from the fabric's superior performance technology." The Riviera line expansion is the first of many planned introductions for 2007, all of which are designed to increase Ultrasuede's presence in the vital transportation industry. These measures are part of TUA's ambitious new campaign to raise awareness of the fabric's remarkable diversity and recognition as a complete luxury lifestyle brand that consumers experience 24 hours a day, from the transportation they take to the furniture they sit on to the clothing they wear.

Please contact us at the number above for more information on Ultrasuede® Riviera or to receive a full-range color card.

For more information, please contact:
Toray International America Inc.
Ultrasuede Department
461 Fifth Avenue, 9th Fl.
New York NY 10017
212-922-3761 (tel)
212-972-4279 (fax)
marketing@ultrasuede.com