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Toray Ultrasuede (America), Inc. Hires GCI Group as Public Relations Agency of Record NEW YORK—August 25, 2006 Toray Ultrasuede (America), Inc. (TUA), the pioneering ultra-microfiber fabric company, has selected GCI Group as its public relations agency of record. The GCI hire is part of an ambitious new effort by TUA to expand its presence in a wide range of industries. GCI’s successful work for such leading luxury brands as Rémy Martin, BMW, and British Airways was an important factor in the decision. "We are excited to embark on this partnership with GCI Group," said Des McLaughlin, Executive Director for Toray Ultrasuede. "We were impressed by their experience providing creative communications solutions for luxury brands as well as their commitment to delivering measurable results." GCI is currently developing a comprehensive communications platform to position Ultrasuede® as category-leading brand with the rare mix of style, versatility, and functionality that today’s affluent consumers demand. Combining designer/influencer outreach with aggressive media relations, GCI will emphasize the fabrics’ superior quality, unequaled performance, and diverse applications. Working closely with the TUA team, GCI’s ultimate goal is to position the Ultrasuede portfolio as a complete luxury lifestyle brand — one that consumers experience 24 hours a day, from the clothes they wear to the transportation they take to the furniture they sit on. "We are thrilled to be working with TUA," said Robert Barr, Group Vice President at GCI. "The company has a long history as a luxury leader, and we look forward to capitalizing on the diversity of the products’ applications to champion Ultrasuede as innovative and dynamic forces in the fashion, furniture, transportation." The account will be serviced out of the GCI global headquarters in New York. About Toray Ultrasuede (America), Inc. TUA is a subsidiary of Toray Industries, a $13 billion multinational company which is the worldwide leader in advanced ultra-microfiber technology and the inventor of the first ultra-microfiber. Ultrasuede is a registered trademark of Toray Ultrasuede (America), Inc. Additional information about Toray Ultrasuede is available here. About GCI GCI is a leading global public relations firm with offices throughout North America, Europe and Asia. Grey Worldwide and GCI are both part of the WPP Group, one of the world's largest communications service groups. Among GCI's roster of clients are major Fortune 500 companies, including Dell, Genentech, Merck, Microsoft, Nike and Starbuck's. GCI distinguishes itself through its focus on making the business case for communications because today, more than ever, communications objectives must align with clients' business objectives.
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