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Ultrasuede®
Launches Kiosks for Furniture Showrooms
Toray
Ultrasuede (America) Inc., the creator of the world's first and most luxurious
ultra-microfiber fabric, has announced a new program designed to clearly
identify and differentiate Ultrasuede® in retail outlets: Now, furniture
upholstery customers can get a "hands-on" preview of the plush
softness and extraordinary colors of Ultrasuede® thanks to new kiosks
now appearing in furniture showrooms across the U.S.
The 3 x 7 kiosk vividly displays the 96 colors of Ultrasuede®
Ambiance in a cascading waterfall of swatches. A paneled door opens to
give the customer detailed product, warranty and care information. The
kiosk also contains 3" x 3" swatches of each color of Ultrasuede®
for customers to take away.
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The Ultrasuede® Kiosk
"Consumers need to see and touch Ultrasuede® to truly experience
its high-performance luxury," explains Richard Tobin, director
of sales and marketing, furniture division. "No other fabricdespite
all the imitators compares to Ultrasuede for durability, cleanability
or ultimate luxury. This is because no other fabric manufacturer
commands the proprietary technologies that make Ultrasuede®
one of a kind." |

For more information, please contact:
Toray International America Inc.
Ultrasuede Department
461 Fifth Avenue, 9th Fl.
New York NY 10017
212-922-3761 (tel)
212-972-4279 (fax)
marketing@ultrasuede.com
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